The Pokemon Go! rage should give us all pause. In its first month, over 100M people downloaded the app and many mobile operators were surprised by the game’s peculiar impact on their mobile data subscribers. This video provides a brief view into how things played out, leading us to ask—are you ready for the next big app?
Some of you may have heard about Pokemon Go – it is already being proclaimed the most successful mobile application of all time (at least from a launch week perspective). A few of the stats that I have seen are amazing (and there are many, many more):
Matsumoto-san from Softbank Mobile is a smart, experienced and passionate man. And funny! “You’re all too rich” was aimed at the operators in the room as an encouragement to put themselves in their customers’ shoes.