The Pokemon Go! rage should give us all pause. In its first month, over 100M people downloaded the app and many mobile operators were surprised by the game’s peculiar impact on their mobile data subscribers. This video provides a brief view into how things played out, leading us to ask—are you ready for the next big app?
There have been reports over the past few days that Pokemon Go is already declining, so we decided to go back to the same network that we initially looked at to see if this was the case. As a reminder, this is a European mobile network.
Topics: Pokemon go
The swimming events in Rio garnered worldwide attention as Michael Phelps and Katie Ledecky led the US team’s dominance of the pool. But who won the App Gold medal for the swimming venue?
I wrote about the Opening Ceremonies here, and showed how Facebook properties dominated mobile network traffic for that event. Unfortunately for other social networks, that trend continued for both the semifinal and final football (soccer for Americans) events and the Closing Ceremonies.
The Olympics kicked off in Brazil over the weekend (in case you live in a cave and missed the news), and rather than talk about the impact on Netflix (which dipped but not as severe as the 2012 London Olympics), I thought we could do something different.
Niantic timed their entry into the Olympics perfectly – as Pokemon Go is now available in Brazil. The game is so popular that the Mayor of Rio actually begged that the game be released in Brazil in time for the Olympics. One of the Olympians loved it so much that he accidently spent $5000 in data roaming charges playing the game!
There was a lot of interest in my blog on Pokemon last week, and we kept watching over the weekend to see if the craze would continue. I am sure that most people saw the craziness from Central Park when a rare Pokemon showed up, and I watched my youngest son take walks around our neighborhood to catch Pokemon (and he was not the only person I saw walking...
Some of you may have heard about Pokemon Go – it is already being proclaimed the most successful mobile application of all time (at least from a launch week perspective). A few of the stats that I have seen are amazing (and there are many, many more):
The rumors of Netflix launching a download service are getting very real. Reed Hastings, CEO of Netflix, mentioned this service in the Q1 2016 earnings call: