Procera enables broadband service providers to implement tiered data service plans with market-proven intelligent policy enforcement solutions.
Broadband Tiered Data Service Plans
The explosion in use of rich media applications like Netflix and Hulu places increasing pressures on broadband bandwidth consumption and QoS, and delivers no corresponding increase in revenue. If broadband service providers could charge different rates for specific services, traffic and even locations, they could offer different data service “tiers”—offering subscribers plans that match their personal usage patterns, while enhancing their own profitability.
How can broadband operators implement tiered data service plans in their networks? They need solutions that enable them to:
- Differentiate among different applications, traffic types and locations (home vs. WiFi roaming) used by individual subscribers
- Implement tiered charging to generate incremental revenue
- More effectively manage network traffic with existing network infrastructure
The Procera Solution
Procera enables broadband operators to realize their tiered data service plan strategies with real-time Intelligent Policy Enforcement (IPE) solutions that provide three key use cases:
- Awareness of all network users and their network behavior. Our IPE solution provides the subscriber, service plan, device, application, and location awareness essential for implementing multiple service tiers linked to actual subscriber usage.
- Enforcement of individual subscriber bandwidth guarantees. Our IPE solution applies user-aware policies to allocate bandwidth intelligently. Traffic is managed in differentiated tier “buckets” and managed, charged and rated based on each subscriber’s service level.
- Monetization through tiered service plans that offer subscribers real value. Service providers can now offer plans that meet personalized needs—such as a “social networking” plan, “streaming media” plan, “email & web” plan, “wifi roaming” plan, or “Facebook for free” offerings.
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