Procera enables broadband service providers to implement personalized, intelligent service charging with market-proven intelligent policy enforcement solutions.

Broadband Intelligent Service Charging

Broadband subscribers today rely on their service provider’s network for everything from streaming Internet video to social networking to gaming. As subscribers add more active devices on their home network and consume more bandwidth, service providers need ways to generate revenues to offset rising CapEx requirements.

How can broadband providers deploy personalized services that link usage to applications and devices and still offer consumers value-based, predictable pricing? To successfully implement intelligent charging, they need solutions that enable them to:

• Offer subscribers a wider range of personalized services
• Transition to pricing plans tied to subscriber application usage
• Support zero-rating of specific content types and sources to enable high-value service bundles
• Deliver services that increase Average Revenue Per User (ARPU)

The Procera Solution

Procera enables broadband service providers to realize their Intelligent Service Charging strategies with real-time Intelligent Policy Enforcement (IPE) solutions that provide four key use cases:

• Service charging implementation that leverages investments in standards-based Policy and Charging control systems and provides close coordination between management and enforcement systems. Our IPE solution enforces charging plans in real time, enabling personalized plans based on application categories, individual applications, or even specific content or websites.
• Service velocity, giving operators the ability to recognize changing usage behaviors and react rapidly—easily creating customized services to address these dynamic trends. This is enabled by the detailed analytics provided by Procera’s Report Studio and PacketLogic Intelligence Center.
• Tiered charging that allows greater flexibility when creating value-based personalized services. Our IPE solution enable a wide range of subscriber-centric policies—such as prioritizing specific applications or data types, setting volume limits based on session-specific usage categories, time of day limitations, and more.
• Zero-rating, allowing “free” usage of specific applications or websites as part of a base-level plan. Zero-rating can be associated with certain service plans, by day or time of day, or offered for an introductory period to entice subscribers.

Learn more about our PacketLogic Intelligent Policy Enforcement (IPE) solutions.