The Streaming Bowl has hit again, and for the first time, it truly felt like a winner. Those of you that have read my previous Super Bowl Streaming reports know that the quality of the streams for non-mobile/tablet devices has left a lot to be desired. This year, I strongly believe that Fox delivered a world-class live stream (using Akamai) that by all accounts seemed to be well received by broadband subscribers.
Some highlights of our survey of ~9 different US broadband markets (a market being defined as a single "NFL City" or a regional ISP):
- Anywhere from .5% to 1.2% of active subscribers during the Super Bowl broadcast actually tuned into the live stream.
- Interestingly enough, those users did not use appreciably more bandwidth than "average" during that time - in fact on a few networks they used less than the average user (indicating others that were on were either file sharing or streaming other video)
- Super Bowl streaming traffic hit highs of ~10% of overall traffic volume on some of the networks monitored.
- Netflix dipped as much a 20% during the first half, peaking at the Halftime show with Bruno Mars, and then climbing back during the 2nd half to normal numbers (and well beyond on the West Coast where primetime was hitting).
- The halftime show was the most viewed portion of the stream.
- My home connection consumed 3.8GB during the live stream.
Some snapshots of examples:
Video Streaming Traffic comparison (Mountain Time):
Super Bowl Streaming as a % of overall bandwidth (West Coast - this one showed ~10% as the peak):
Comparison of West Coast Hulu vs. Daily Motion vs. HBO Go (Daily Motion was showing the commercials after they played on the broadcast - since this is West Coast it is time shifted from the 6-10 broadcast times):
My Home Connection on a Mac Pro Stream (East Coast):
I believe this year the Super Bowl was a success from a streaming perspective, and we are beginning the era of real live sports streaming success. I look forward to the Olympics as well as the upcoming World Cup.