By now everyone around the world is aware of the results of the United States Presidential Election. In addition to the massive amount of television coverage, there was a great deal of “second screen” activity going on as people watched television.
President Obama’s tweet after he won the election set retweet records, and Twitter in general had a great deal of activity. My Facebook account was covered with people asking their friends to vote (usually for “their” choice for office), but in general just encouraging people to exercise their right to vote. This election was very significant in terms of “getting out the vote”, and both campaigns used social media effectively, and used celebrity tweets and surrogates to push people to vote and debate the issues. The first debate, set it’s own records and had a great effect on broadband networks in the US.
I will have some more data as the day goes one that I will add to this blog post, but here are the snapshots that we have so far:
North American Fixed Broadband Network 1:
A look at one specific fixed line deployment in the US shows how interest in news and social networking sites spiked as the election became close to hitting the magic 270 electoral, and finally being called in favor of President Obama. Twitter, Facebook, Tumblr, and news sites in general increased as polls closed around the country and the election results rolled in: